UV ERA is a conceptual SPF line and brand activation developed for Maggie by Kakan. I created the full concept and visual identity under the tagline “Use Protection”.
UV ERA is a conceptual SPF line and brand activation developed for Maggie by Kakan. I created the full concept and visual identity under the tagline “Use Protection”.
UV ERA is a conceptual SPF line and brand activation developed for Maggie by Kakan. I created the full concept and visual identity under the tagline “Use Protection”.
A personal reimagining of the visual identity for Nytorgsfesten, capturing the playful energy of the Stockholm street festival through a modular pattern system.
A personal reimagining of the visual identity for Nytorgsfesten, capturing the playful energy of the Stockholm street festival through a modular pattern system.
A personal reimagining of the visual identity for Nytorgsfesten, capturing the playful energy of the Stockholm street festival through a modular pattern system.
A personal reimagining of the visual identity for Nytorgsfesten, capturing the playful energy of the Stockholm street festival through a modular pattern system.
Reimagining CAIA Cosmetics through wellness, introducing CAIA Lifestyle, a calm and balanced product line inspired by rituals and recharging. I created the full concept and visual identity.
Reimagining CAIA Cosmetics through wellness, introducing CAIA Lifestyle, a calm and balanced product line inspired by rituals and recharging. I created the full concept and visual identity.
2025 Maggie by Kakan visual identity, brand activation
UV ERA is a conceptual SPF line and brand activation developed for Maggie by Kakan. I created the full concept and visual identity under the tagline “Use Protection”.
A visual identity project exploring light as a symbol for focus and direction. LUX combines sharp typography, strong contrast and a black-and-yellow palette to create a minimal yet visually intense identity.
A personal reimagining of the visual identity for Nytorgsfesten, capturing the playful energy of the Stockholm street festival through a modular pattern system.
Reimagining CAIA Cosmetics through wellness, introducing CAIA Lifestyle, a calm and balanced product line inspired by rituals and recharging. I created the full concept and visual identity.
2025 Maggie by Kakan visual identity, brand activation
UV ERA is a conceptual SPF line and brand activation developed for Maggie by Kakan. I created the full concept and visual identity under the tagline “Use Protection”.
A visual identity project exploring light as a symbol for focus and direction. LUX combines sharp typography, strong contrast and a black-and-yellow palette to create a minimal yet visually intense identity.
A personal reimagining of the visual identity for Nytorgsfesten, capturing the playful energy of the Stockholm street festival through a modular pattern system.
Reimagining CAIA Cosmetics through wellness, introducing CAIA Lifestyle, a calm and balanced product line inspired by rituals and recharging. I created the full concept and visual identity.