A concept developed in response to a brief from CAIA Cosmetics. “CAIA Lifestyle” is a fictional wellness extension of the brand, rooted in rest, rituals, and recharging. Still fronted by Bianca Ingrosso, this sister brand targets a more mature, wellness-focused audience. I created the full brand and visual identity for this new brand, inspired by slower living and soft energy. The result reflects a calm and balanced visual approach.